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please enjoy our selection of recent articles on why to use real estate virtual home tours as part of your marketing plan
A tour of virtual realty
Real estate firms utilize technology to sell homes
By CAROL DeMARE, Staff writer
First published: Sunday, March 26, 2006
As one real estate agent put it, offering an online tour of a home for sale is like having an open house 24 hours a day. It's now common in real estate sales to offer the real estate virtual home tour : a chance to see a property for sale via a home computer. Buyers access the tour via an agency's Web site, where a full floor-to-ceiling view of several rooms is available; many e-tours also include the outside of the property and a look at the neighborhood.
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Use videos to sell real estate
Brett Slattery column
Seventy percent of all buyers begin their real estate shopping on the Internet. Coincidentally, 70 percent of all people are visual, meaning they need to see something before they can visualize it.
This highlights the often overlooked power of real estate virtual home tours.
Here's a good example. The other day, a woman called me from Connecticut to tell me she is determined to buy a waterfront home I just listed. I asked her how she heard about it. She said she discovered it while surfing the MLS.
I asked her if she had seen the virtual tour. "I can't pull myself away from it," she said. Her excitement made it clear the virtual tour had mesmerized her.
Of course, it wasn't the real estate virtual home tour that mesmerized her. It was the property itself. The virtual tour simply delivered the experience of being there. In this case, the virtual tour included 12 streaming videos that enabled her to sit on the dock and watch the sparkling water while listening to the rustle of palm leaves, birds singing, and bald eagles soaring overhead.
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Sarasota Realtor Hannerle Moore sees growing interest from Naples
Q: How difficult is it to sell high-end properties in Sarasota? How long does it take?
A: I believe it takes real talent and finesse to sell high-end properties successfully. It takes a strong agent who will showcase the property to the seller's advantage with a comprehensive marketing and advertising plan that combines sophisticated Internet marketing with reliable techniques like professional photography, full-color brochures, direct mailings and print advertising.
I believe that any seller should demand specifics from agents they are interviewing. Are they getting a full-color brochure, a real estate virtual home tour (these are not created equally) and Internet presence? They should ask about print advertising and about what national and international efforts are being used.
And they shouldn't just take the agent's word; they should evaluate samples of previous efforts and get a marketing plan in writing with commitments.
A property that is in the $5 million-plus dollar range can take up to 12 to 18 months to sell. When you get into that price range there are so many choices as far as architecture and design choices, so you need just the right buyer to come through the property and love what that particular homeowner has done.
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